Avior Director Joost Mes was invited as resource speaker last March 9-10 during the Marine HR and Crew Management Conference in Singapore. He also acted as one of the panel members on the debate on the role of Women in Shipping.
The annual ACI Marine HR and Crew Management Conference is visited by Owners, Crew Managers and Training and Educational facilites to exchange their views on present developments in the Marine HR field. The Topic Joost covered was "The Big picture of Retention" and covered a comprehensive overview of ways on how to attain higher crew retention and the derivers between crew loyalty.
Joost exchanged expereinces within Avior and shared the results of a survey conducted by Avior in co-coperation with five other Manning agents on what retention mesaures and benefits Seafarers value. This survey, conducted in the Philippines, provides an insight in how to direct their retention effort.
One of the main findings from the survey is that it seems to confirm that the initial concern of Filipino Seafarers still seems to be security of job, health and family and that their decision to stay with a Agent/Principal is less money driven as sometimes is claimed. The study identifies what conditions have to be satisfied first (the "Basics") to satsify the sense of security before more monetary motives come into force.
Another finding of the survey was the role of WIFI on board. It was estimated about one third of the Seafarers now have access to WIFI on board and for those who do not have access have put it high on the list of preferred benefits. The survey shows there is no generation gap in this desire. It is almost equally appreciated accross the age brackets. Respondents indicated the quality of WIFI remains something to be desired but despite the 'snail pace' it is appreciated. A marketeers dream and an opportunity for Owners/Principals who seek to differentiate themselves. Joost Mes mentioned it is probably the best value for money in terms of crew appreciation/retention per dollar. WIFI is where I would put my money if I had the choice.
For a full download of the report : CLICK HERE.
For the Presentation (pdf format) ; "Retention - The Big Picture" : CLICK HERE
Joost also particpated as panel member lin the debate on the role of Women in Shipping. How to create a more level playing field. Joost mentioned that Avior is fortunate to have some Principals who are open to employing female cadets, which is a start and some have reached Management level ranks and are performing well. Others have joined the industry ashore when starting a family. From the discussions it was clear there still are prejudices to be overcome and additional attention is needed in the start up phase so expectation levels are clear to all involved. Joost admitted that also within Avior initially took too many things were taken for granted and Avior policy had to be adjusted to create a real level playing field and a condusive professional environment for those cadets to prosper. The key is a clear message at the start and Management commitment.
It is estimated that in the Philippines female Seafarers only account for less than one percent of total Seafarers.